Targeted Coupons

POS Security Breached, Square Point of Sale, Targeted Coupons, Small Retailer Search, Holiday Selling Tip


iStock_000003971423XSmallWelcome to another weekly roundup that features five informative articles about point of sale and small retail news. This week the internet had two highly talked about issues that involve small retailers so we have included them. The first deals with who is responsible in a point of sale software security breach and the second is about Square, a new mobile point of sale solution created by a co-founder of Twitter. The third feature this week is an advanced idea for retail coupons on the back of sales receipts issued at the point of sale. The next article is about a new search engine for local retailers that you should take advantage of immediately because it’s going to be big! We end the roundup with a quick but cheerful Holiday tip to increase the urge to buy.

1. Restaurants Sue Vendors After Point-of-sale Hack – It never crossed my mind before I read this article that a small retailer could be fined for a security breach in the software that connected to the point of sale software provider. Keith Bond is suing his POS vendor due to a security flaw that made the software non PCI compliant. This is a must read if your point of sale software connects to the internet to process payments.

“Bond and others blame the maker of his Aloha point-of-sale system, Radiant Systems, and its Louisiana reseller, Computer World (Computer World is not related to IDG’s ComputerWorld magazine).”

2. Square-up the Bill on your iPhone – Everyone’s talking about “Square”. Jack Dorsey, the co-creator of Twitter is developing an iPhone application that will be able to authorize a credit card, take the signature and email a receipt by using a magnetic card reader that attaches to the bottom of the iPhone. It looks like a “square”.

3. InStream sees big bucks in targeted coupons on sales receipts – InStream Media has introduced a system that enables extremely targeted coupons to be placed on the bottom of sales receipts using the precision of Google Adwords. The program has revenue sharing and they place your ad on the receipt too. It’s a very interesting concept that could prove to be very effective.

4. Local Shopping Search Engine Attracts Big-Name Investors – This article was the most exciting news for brick and mortar small retailers this week. It’s a new local search engine that lets shoppers check product inventory at their local retail stores. The company is and they have already raised $4 million from much respected investors. This is an ideal place that local stores can take advance of online shoppers with minimal effort.

5. Last Minute Holiday Selling Tip #3: Music Increases Store Sales – A simple tip to keep the Holiday cheer in your customers and a proven way to increase sales. The price of a $5 CD could bring a smile and maybe a little singing from your shoppers.

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