small retailers

Small Retailer Case Studies Needed, Uniquely Outpace Big Business, 5 Top Small Business WordPress Themes, Analyze with SWOT, Small Retailers Fight Walk-Aways

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MartSmall retail business tips and suggestions dominate this weeks round up. Our first feature is a call from BusinessWeek for small retailers to share their experience and data with them during the holiday sales season. Then read about how to deal with big business moving into your neighborhood and what to do to beat them. Our third feature is the top five WordPress themes for small business which is always helpful for a small retail blog. If you’re wondering what SWOT is then check our fourth feature article of the weekly round up and finish off by reading about how small retailers can fight walk away customers.

1. Looking for a Few Good Retailers… – BusinessWeek is looking for the help of small retailers to help tell the story of “true” holiday sales. The forecast is bleak and experts say sales will drop but BusinessWeek wants to know the truth from independent retailers across the country. Read on to find out how you can help participate and tell your story.

2. Small Retailers: Don’t Emulate Big Biz, Outpace Them – This is a fascinating and helpful article that compares how to small retail shops handled the stress of a big business entering their area. You will be surprised at the results and enjoy the great tips on what you can do as a small business owner to outpace big biz.

3. Top 5 Premium WordPress Themes for Small Business – If you don’t already have a blog to share information with your customers you should get that done immediately. The holiday season is fast approaching and a blog is an effective way to communicate sales, promotions, store events just about anything you would like your customers and potential customers to know. Here is five WordPress themes that will have your small retail blog looking professional.

4. Bring The SWOT To Your Business – The word SWOT caught my eye instantly when I saw this article. I was thinking what in the heck is SWOT…one click later and I find Strengths, Weaknesses, Opportunities, Threats…now I have it and it has my attention. You can start using SWOT to analyze your business, put a plan into action and strategize for better results.

5. Smart retailers fight walk-aways at the checkout – When a customer leaves you retail establishment due to a long, slow line it gets you thinking of what you could do to improve response time. Many small retailers are turning to queue management solutions that can be uniquely customized for each retailer. The articles touches on the different elements of queue management as well as some positive results it may bring to your store.

New POS Printer, Mobile POS from Partner Tech, What Mobile Payments Mean, 7 Small Retailer Recession Tips, 85% will Holiday Shop Online

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iStock_000010196243XSmallNew point of sale products highlight our weekly round up this week. A POS printer with a easy to use LCD screen and a new mobile handheld POS system. The introduction of more mobile solutions for the point of sales brings us to what mobile payments will mean for the marketing world. The economy is still slow for many consumers so we feature an article with 7 tips to market to families during the recession. Then we end will the revelation that 85% of consumers will shop online during this holiday season.

1. New Citizen Printer for More Efficient POS Applications – Citizens Systems Europe has released a new point of sale printer that features an LCD screen for easy configuration and delivery of messages. Read our full review of the CT-S801 Thermal Printer.

2. New Handheld Thermal Makes Order Taking a Simpler Process – Partner Tech has released the new OT-100 handheld ordering terminal or mobile POS. It’s a wireless touch screen point of sale aimed at the hospitality industry but could have potential for all retail environments. The system features a flexible operating system, a 4.3” touch screen and Wi-Fi connectivity. It’s even small enough to place in your pocket.

3. What Mobile Payments Will Mean for the Marketing World – Although the Us has been slow to adapt to mobile payments the question still arises as to what will happen to marketing once a consumer uses a mobile phone for purchases instead of their credit card. Starbucks has introduced the use of mobile payments at the POS allowing iPhone users to download a special app that delivers customer loyalty incentives and re-fill a gift card. Perhaps small retailers will be able to learn form the marketing techniques of Starbucks and the 20% of Japanese consumers that have been using mobile payments over the last four years.

4. ISME 09: Seven tips for marketing to families during a recession – Small retail businesses seem to feel the most effects from a downed economy. Here are 7 tips to marketing to families, particularly women during the time of recession. Women will still shop and buy things that their families need but they tend to shop differently when money has become tight.

What’s different? A drastic uptick in private label brand usage, more coupon clipping, and more online research of purchases before getting in the car to head to the store.

5. Consumers say holiday budgets are tight, 85 percent will shop online – After reading this article and looking at the survey results you better hope you have an online presence this holiday season. Even a small retail shop can benefit form having their store or prices online. Connecting with customers online will be crucial during the holidays as 57% of those surveyed said they will shop around online to find the best deal. If your small retail shop is not on the world wide web you could miss out on important holiday sales.

Retail POS Buying Tips, 101 Small Retail Business Tips, 3 Digital Signage Audio Tips, Retail From Great to Good, Small Retailers Conquer

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istock_000003490427xsmallTips, Tips and more Tips in this weeks weekly roundup. Below you will find great questions to answer when considering the purchase of a point of sale for your business. Then go on to 101 tips for small businesses from small business owners, followed up by three rules you should abide by when using digital audio signage. We finish up with a couple great articles about how small retail has declined and the nostalgia of the mom and pop stores.

1. What Retail Point of Sale (POS) System is best for my business? – This is not your typical article about buying the right POS. The author gives you very poignant questions you should consider and answer before attempting your point of sale purchase.

2. 101 Tips from 50 Small Business Bloggers – This article is invaluable and a must read for all our viewers. There are 101 tips from small retail business just like yours. These are tips you can use and put in place immediately to help conquer any obstacle you may encounter.

3. Three rules for digital signage audio in the retail environment – The retail customer experience pull it off again with a fantastic article about digital signage. This is one of the latest, most effective advertising technologies but it can be ineffective even annoying if not used right. Take these three rules for displaying your audio digital, implement them and reap the rewards.

4. The Slow Drift From Great to Good – This writer makes a great analogy comparing the way to get a good cup of coffee to the way small retail hospitality has declined. Just like the taste of your coffee dwindles as it ages so does the generous experience from your local retail shop. The change is slow and you might not notice but this spells it out and gives you something to think about.

5. The enduring wisdom of Mom & Pop – A truly inspiring story about the time when small retail shops lined the city streets. It was not just a matter of retail style it was about the values, the experience and always the friendships.

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