Mobile POS Solution, Small Retail Social Media, Peak-End Rule, Holiday Retail Predictions and Tips

The release of TranZfinity’s new mobile point of sale solution is the first review on our roundup this week. It’s important to education yourself on new POS technology in order to be successful when making decisions for your business. We then go into a few ways that social media can help your small retail business which is a must read to be prepared for the Holiday shopping season. The peak-end rule is an interesting concept for transforming your customer service it’s definitely an eye-opening article. We end the roundup this week with two features on Holiday sales but from different spectrums. How the flu may affect sales and some tips for increasing your sales this season.
1. TranZfinity Launches New Mobile POS Solution for Global Markets – The new mobile point of sale solution is called Myztro. The concept is using an existing mobile with Myztro and a secure mobile POS application you can move freely and perform secure POS transactions from anywhere. At this time it only supports pre paid cards but will eventually support other payment options.
2. Social Media and Your Business – A few simple ways that you can start gaining a web presence for your small retail business. The article gives a short background on why you need this and suggestions to get started.
3. The ‘peak-end’ rule: Can it transform your customer experience? – This was by far the most interesting piece I read this week. I had never heard of the peak-end rule so it immediately sparked my attention. As I was reading it all made sense to me and it was very easy to see myself in that situation as a consumer making it an important article for all small business owners to read.
By “peak” we’re not just talking about the most enjoyable or positive moment or aspect of the experience; peak in this case refers to the moment that is either the most positive or negative.
4. Study: H1N1 flu could have a big impact on holiday retail – The thought never crossed my mind but when I read the headline it makes total sense. This is something that could have a huge impact on the small retailer during the Holiday shopping season. That’s why it will be so imperative that you establish an online presence with your business. A TIP from me to you (as a consumer): Maybe you could give out free samples of hand sanitizer or antibacterial wipes. :-)
5. Brighter Outlook for Holiday Retail – On a lighter note the Specialty Retail Expert gives a more positive outlook on the Holiday retail season. Plus she adds five suggestions for increasing sales during the shopping season.
Small retail business tips and suggestions dominate this weeks round up. Our first feature is a call from BusinessWeek for small retailers to share their experience and data with them during the holiday sales season. Then read about how to deal with big business moving into your neighborhood and what to do to beat them. Our third feature is the top five WordPress themes for small business which is always helpful for a small retail blog. If you’re wondering what SWOT is then check our fourth feature article of the weekly round up and finish off by reading about how small retailers can fight walk away customers.
New point of sale products highlight our weekly round up this week. A POS printer with a easy to use LCD screen and a new mobile handheld POS system. The introduction of more mobile solutions for the point of sales brings us to what mobile payments will mean for the marketing world. The economy is still slow for many consumers so we feature an article with 7 tips to market to families during the recession. Then we end will the revelation that 85% of consumers will shop online during this holiday season.
Tips, Tips and more Tips in this weeks weekly roundup. Below you will find great questions to answer when considering the purchase of a point of sale for your business. Then go on to 101 tips for small businesses from small business owners, followed up by three rules you should abide by when using digital audio signage. We finish up with a couple great articles about how small retail has declined and the nostalgia of the mom and pop stores.