Don’t let the short title fool you. This weeks roundup will include five featured POS and Retail News Articles of the week but they mesh into the same general categories. Everyone has been talking about the debut of the iPad but do you really know what that means for the future of small retail businesses? From what I read this week it’s forecasted to be a huge boost to small retailers particularly with the announcement of integration with the Square. The first two articles in the roundup with give you valuable background information on how the iPad may influence your small retail establishment. The third article in this weeks round up has some incredibly sound tips for which types of interactive digital media each small retail industry should be using. That leads us into the last two featured news stories this week which involve loyalty programs. One small business owner took the chance on a disloyalty program, you’ll be surprised at the attempt and the results he’s had. Then, a very informative article on what really works with loyalty programs form a consumer perspective.
1. Why I won’t be buying an iPad for now – Curiosity lead me to reading this article which involved the common sense aspect of waiting for a future release of the iPad before purchasing. As I read the article the author led into a bonus…why small retailers should be considering purchasing a later version of this product due to the benefits the new technology will bring to the retail industry. This leads into the next article about integrating the square and iPad for a full point of sale system.
2. Square Turns Your iPad Into A Cash Register – Jack Dorsey, Twitter Creator, has implemented his vision, the Square with Apple’s new iPad at Sightglass Coffee in San Francisco. The square will allow you to use your iPad as a total mobile, portable, POS station.
3. Building in-store interactive content that works – Great tips from the Retail Specialty Expert on which interactive content you need to be displaying in your store. The author, Troy Carroll, details various retail industries (entertainment, grocery, furniture, ect) with a few tips on what digital media works best with the customer base.
4. The Disloyalty Card – Again curiosity struck me and I had to read this article featured at the Insight Driven Retail. A small retail business owner thinking in reverse developed a disloyalty program for his customers that encouraged them to visit his competitors. I’m not telling you more of the story, you’ll have to read the article to learn his ingenious plan and how it worked.
5. Loyalty programs: what works, what doesn’t – That leads us to loyalty programs that do work. It’s defiantly proven that given the right customer loyalty program can retain and excel your customer base. Again some great tips provided by the Retail Specialty Expert that every small business owner needs to read. Grab a pencil and paper to revise or create your small retail loyalty program.