It’s been a few weeks since I’ve posted the weekly roundup. Well I’m back and will be keeping you up to date with the latest point of sale and retail news for the Holidays.
This week is all about mobile, whether it’s implementing the newest POS mobile hardware, the latest app or wooing your customers mobile is the new way to go. Old Navy has started using iPod based POS systems just in time for the busy Holiday rush. Discover has also joined the ranks of mobile technology and started offering their first contactless point of sale payment devices.
The third article featured in our roundup this week is the integration of mobile and digital signage for the new age future customer, giving them all the information they need to make an informed decision about a product. We then go into a new directory that allows mobile users to find brick and mortar retailers in their local area including their current inventory. We end the round up this week with 10 retailers that show you how mobile and retail integration should be done.
1. Gap testing Apple’s point-of-sale system at Old Navy stores – Apple has now partnered with Old Navy to run a pilot program testing the use of mobile point of sale equipment before bringing it to the mainstream market. The POS hardware has a special backing on the iPod Touch to allow for the swiping of credit cards and signature can be obtained with a stylus pen or a finger!
2. Discover Begins Rollout of Contactless Devices to Consumers – The major credit card company will begin to roll out it’s Discover ZIP, a contactless credit card and stickers to allow for lighting fast speed at the point of sale checkout. Customers will begin seeing their new payment options arriving in the mail any day now and it’s sure to be a hit during the busy shopping season.
3. A two-way integration of digital signage and mobile – This might sound foreign to you but EnQii and Kombi have joined to bring a great integration between digital signage and mobile technology. The digital signage will include a QR code, which are “quick response” matrix 2-D codes that contain data, like text, images or website URLs.
“Forever, brick-and-mortar loyalty has meant consumer loyal to brick-and-mortar; it has never had to mean brick-and-mortar loyal to consumer,” he said. “If brick-and-mortar is going to have a future, they need to solve that problem, and we’re giving them a mechanism by which they can do that.”
4. Goodzer Includes Small Retailers in Local Real-Time Product Search– Another mobile way to engage with your customers. Goodzer has launched their shopping search engine in a limited market to test the results. Currently it picks up the inventory availability of 15,000 New York City brick-and-mortar retailers, both large and small. It’s available on the web and iPhone with plans to expand to Droid and the iPad. Customers have your entire inventory at their fingertips before they enter your retail store.
5. 10 retailers show what can be done with mobile – Mobile commerce is a rapidly approaching technology that’s here to stay. This great article gives you examples of how 10 retailers are using mobile to reach their customers and expand sales. Companies such as Walgreens, ShopNBC, and the Catholic Company. Read on to see what you should be doing in the mobile market.