New point of sale products highlight our weekly round up this week. A POS printer with a easy to use LCD screen and a new mobile handheld POS system. The introduction of more mobile solutions for the point of sales brings us to what mobile payments will mean for the marketing world. The economy is still slow for many consumers so we feature an article with 7 tips to market to families during the recession. Then we end will the revelation that 85% of consumers will shop online during this holiday season.
1. New Citizen Printer for More Efficient POS Applications – Citizens Systems Europe has released a new point of sale printer that features an LCD screen for easy configuration and delivery of messages. Read our full review of the CT-S801 Thermal Printer.
2. New Handheld Thermal Makes Order Taking a Simpler Process – Partner Tech has released the new OT-100 handheld ordering terminal or mobile POS. It’s a wireless touch screen point of sale aimed at the hospitality industry but could have potential for all retail environments. The system features a flexible operating system, a 4.3” touch screen and Wi-Fi connectivity. It’s even small enough to place in your pocket.
3. What Mobile Payments Will Mean for the Marketing World – Although the Us has been slow to adapt to mobile payments the question still arises as to what will happen to marketing once a consumer uses a mobile phone for purchases instead of their credit card. Starbucks has introduced the use of mobile payments at the POS allowing iPhone users to download a special app that delivers customer loyalty incentives and re-fill a gift card. Perhaps small retailers will be able to learn form the marketing techniques of Starbucks and the 20% of Japanese consumers that have been using mobile payments over the last four years.
4. ISME 09: Seven tips for marketing to families during a recession – Small retail businesses seem to feel the most effects from a downed economy. Here are 7 tips to marketing to families, particularly women during the time of recession. Women will still shop and buy things that their families need but they tend to shop differently when money has become tight.
What’s different? A drastic uptick in private label brand usage, more coupon clipping, and more online research of purchases before getting in the car to head to the store.
5. Consumers say holiday budgets are tight, 85 percent will shop online – After reading this article and looking at the survey results you better hope you have an online presence this holiday season. Even a small retail shop can benefit form having their store or prices online. Connecting with customers online will be crucial during the holidays as 57% of those surveyed said they will shop around online to find the best deal. If your small retail shop is not on the world wide web you could miss out on important holiday sales.