The December holiday season is a very busy period for many retailers. Apple expected a huge request for their iPod line of digital media players, and streamlined the sales process for these devices in the Apple shops.
They reserved a section of the shop for their most popular product, and called it the iPod Express. The iPod Express area has more stock than usually to give the item directly to the customer and uses a 30-inch Cinema Display to advise customers which models were in stock. But the most revolutionary part of the iPod Express is that they take advantage of the Internet savvy audience, and mimic the Internet shopping experience,