By Dan Rafter
Dan Rafter is a freelance writer and editor with 15 years of journalism experience.
For the second year, Small Business Saturday will take place the first Saturday after Thanksgiving. The Nov. 26 event, the day after the much-publicized “Black Friday,” is designed to showcase how important small businesses are to the national economy, and encourages shoppers to “Shop Small.”
But just the fact that there is a Small Business Saturday isn’t enough to bring customers to your small business. To do that, you’ll have to promote your shop and the event.
Fortunately, there are plenty of ways to do this.
The Small Business Saturday website offers plenty of promotional tools for business owners. American Express, which is covering much of the costs of Small Business Saturday, is offering business owners $100 worth of free Facebook ads.
Target Local with Facebook
You can see a template of the ads here. According to Facebook, these ads will be geographically targeted to customers in your area.
If you’re struggling to come up with ideas to promote your business on Small Business Saturday, Facebook is also offering you its Share an Offer feature. Sales and special offers are an effective way to get customers to your business on Small Business Saturday. The Share an Offer feature on Facebook gives you an idea of what other entrepreneurs are offering.
For instance, a quick glance at the Share an Offer page turns up a sign company offering customers a year’s worth of free signs for participating in an online contest, a custom framing company offering a 25% discount on Small Business Saturday and a clothing store offering a 10% discount and free shipping on merchandise through the end of the year for customers who “like” their Facebook page.
American Express and Google are teaming up to offer small business
owners a free online video tool that will let you create YouTube videos
telling the stories of your companies. The best news is that you don’t
have to be a skilled filmmaker to take advantage of this offer.
The My Business Story
tool includes a step-by-step guide, sample video templates,
royalty-free music, script outlines and examples of successful business
These ideas are just the beginning of the ways in which you can promote your business for Small Business Saturday.
Credit company Experian offers its own suggestions. The company recommends that you add a banner to your website promoting the date of Small Business Saturday. The company also suggests that you add a landing page to your website on which you can feature your special offer for the event.
Online coupons, too, are a big draw for consumers. Shoppers who download coupons from your website are far more likely to visit your shop to use them than are those who passively receive coupons from a mailer.
Small Business Saturday offers the owners of small businesses a prime opportunity to promote their business ventures. Now you have no excuse not to promote your small business and reap some of the success of this November 26 shopping event.