The increase in technology often leads to an increase in price which has many small retailers wondering if they should buy or lease their point of sale systems. Our first article this week deals with just that, some tips on whether you should fork out the funds to own your point of sale or find a reliable company to lease from. Our next feature of the week has to do with the announcement of Coupons.com iPhone app which looks like it will be an upcoming retail trend in the mobile coupon market. The third and fourth featured articles this week are inspiring stories from small brick and mortar retailers from around the country that have become successful in their shop local campaigns. Both contain some great ideas on how small business owners can take a step forward in promoting local shopping in their communities. Last we jump into a last minute tip to increase your holiday sales. After reading an a survey this morning stating that 44% of consumers still have the majority of their shopping to do, this ones important.
1. Should Businesses Buy or Lease a POS System? – Good information about the pros and cons of buying or leasing a point of sale system for your business. Many retailers are currently trying to make the decision of whether to upgrade or not with new more secure regulations being put into place. An informative read if you’re trying to make that decision.
2. Coupons.com’s iPhone app now available – This free application lets the iPhone user save coupons to their grocery store loyalty card, print the coupon or redeem the coupon at the POS by showing them on their cell phone. I have to say the last one in that list will have consumers jumping for joy…no need to connect the mobile device and use the printer.
3. Shop local movement picks up steam in Merrimack Valley – An amazing story about a group of small retailers forming a merchants accusation to bring awareness to the community about how important it is to shop in their hometown brick and motor stores.
4. Shopping locally yields new perks – Local small businesses could learn a lot from a town named Pullman. They have implemented a program called Pullman Bucks which essentially gives the residents rewards for shopping at their local merchant stores. Consumers that spend $100 at participating local businesses will receive $10 Pullman Bucks that can be used as a check at any Pullman business.
5. Increase Christmas Sales by Gifting Your Customers – It’s not to late to increase those holiday sales figures. This article featured on About.com provides five ways to reward customers for shopping at your store such as free gift wrapping, special customer discounts, charitable donations and more.