Tip Of The Week: Barcode Scanners


Having a quality and functioning point of sale system for your business, being able to track, send and package products is vital to a successful inventory. Whether you run an annual inventory to obtain on hand inventory levels, fulfilling weekly orders, or verifying accurate product pricing, a barcode scanner is a tool that will manage all this tasks and then more. It’s become an important piece of equipment for any business.

This tip comes from L-TronDirect.com. If you are looking to bring your current business up to speed with your competition, become equipped with the industrial computer systems and product processing units L-TronDirect.com has to offer!

POS Text Ordering, POP Advertising, Small Retail Promotion, NRF Highlights, Small Business Technology


newspapersThis weeks roundup again shows the growing trend in mobile technology and web trends. Our first article talks about Subways new way to order and then we move into a few trends in point of purchase advertising. As a small retailer you are always looking for new ideas to promote your establishment to the local community. Our third feature this week introduces Promotion through local shows and events. This leads into the top highlights form the National Retail Federation convention and ending the roundup is the latest technology that small retail businesses need to be learning about.

1. Subway sees promises in text ordering – Subway is now using Zingle, a text-message ordering solution to allow their customers to text a to-go order. They process makes it easy for the employees at Subway to receive orders, it has increased order correctiveness and time in delivering the order to the customer. This eliminated the need to hold on the line for someone to write down your order and possibly make a mistake. A new great way to get a quick lunch.

2. Point-of-Purchase Advertising Trends – There is an increasing need for innovative media, techniques and materials for POP advertising. This article goes into some findings that reveal information about various point of purchase advertising trends.

3. Promoting Your Store Through Local Shows – Since local shows are open to the local community it’s a great place to showcase your business. The Retail Specialty Expert lays out a few tips on how to use local shows for promoting your small retail business.

4. NRF 2010: Highlights from the show floor – The end of the 99th annual NRF convention is here and so is the Retail Customer Experience to show you the top highlights from the Expo. These are simply amazing technologies and ideas that should be learned about to gain that competitive edge.

5. The Right Technology Can Take Your Business to the Next Level – Again you need to stay up on the latest technology that could be benefiting your retail business. This article goes into some specific numbers that will have you thinking differently about how you interact with your customers and run your business as a whole. A very informative and knowledgeable article.

New POS Hardware Available, POS Bridges Small Retailers to Social Networking, Four Critical CRM Components


iStock_000010714264XSmallIn this weeks roundup you’ll find three new point of sale hardware products that have been unveiled and will stand to improve POS processing power. The first is a touch enabled system released by HP, the second is Dells new OptiPlex XE and last is a mobile POS from InfoGain. We then feature a company that has breached the barrier of small retailers and social networking by integrating a way for the point of sale software to interact with popular sites such as Twitter. The last piece of the roundup this week is an extensive, informative article on the four parts of a CRM program that are crucial for retailer success in 2010.

1. HP Unveils Touch-enabled Point-of-sale System for Retail Stores
– The HP ap5000 all in one point of sale solution has a touch enabled display and features a space savings design. It boasts high performance for areas such as hospitality and retail environments. Although it’s not available publicly until March be sure to read up on the latest technology offerings for the POS environment from HP.

2. Dell Unveils OptiPlex XE For Retail, Healthcare – Dell also announced their new POS hardware solution this week. The OptiPlex XE will fit into video rental kiosks or medical carts and withstands high dust and heat for 24 hour operation. The system supports a wide range of software and comes with a variety of peripheral connectors.

3. Mobile Phone POS – An interesting twist on the latest in mobile POS technology. Instead of the square why not just take credit cards with a magnetic strip built directly into the phone. Short but interesting article on the latest and greatest technology.

4. pcAmerica bridges the gap between social networking and customer loyalty – Using pcAmerica’s Restaurant Pro Express a company called Tasti D-Lite has integrated their customer loyalty account with Twitter. When loyalty customers use their card an automatic Tweet and Foursquare will be posted to their account stating how many TastiRewards points they’ve earned!

5. The 4 Cornerstones for CRM Retail Investment in 2010 – The customer is frequently the focus when it comes to building and sustaining a retail establishment. To be successful as a small retailer you must have a strong CRM system put into place and this article does a great job of explaining exactly what should be included to achieve maximum results.

New POS Workstation, Importance of Consumer Data, The Future of Small Retail


Woman looking with binocularsWhat could be more exciting than starting a new year with new goals and expectations? This drives almost every human to make some type of change for the upcoming year. This weeks round up features some ways you can change your small retail business in order to attain those goals of success. First Panasonic has unveiled a new POS workstation that will enhance the overall point of sale experience for the consumer. The next article is about the importance and new innovative ways to gather and analyze customer data. The last three articles that are featured are about the future of small retail including a cities perspective on what lies ahead, keys to a great customer experience in 2010 and the top small business ideas for the upcoming year. Start planning your goals for 2010 today to help provide an advantage for your retail location.

1. Panasonic Introduces Lite-ray POS Workstation – This is the newest addition to the Panasonic point of sale workstation line. The Lite-Ray POS offers an open platform that provides excellent flexibility to run a variety of point of sale software. The all in one unit also features a customer facing LCD in addition to the employee LCD to help increase sales through POP (point of purchase). If you’re considering a new POS for your retail business this deserves a good look.

2. A Data Explosion Remakes Retailing – A very informative article that expresses the changes in the amount and the types of consumer data that retailers now have access too. It goes on to talk about better tools and programs that have been put into place with the advancing technology that makes it easier to determine your target customer base.

3. What lies ahead – A straightforward opinion of what lies ahead for the city of Charleston as well as the entire country. The author touches on banking, real estate, medical, retailing and more. There are many valid and interesting thoughts that are expressed including three excellent questions we all have on our minds as we enter 2010.

4. 7 keys to customer experience in 2010 – Great advice as always form the Retail Customer Experience on 7 key ways you can focus on improving your customer experience in the upcoming year. This is one of the most important areas that any business whether large or small can always improve on.

5. 2010 Top 10 Small Business Ideas – Many of these ideas deal with the online aspect of running or starting a business but a few are ideas that could transform your existing retail establishment in the year 2010.

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