With Mothers day fast approaching there are a few ways to lead people into your stores for your great shopping deals. Some people do not like waiting in lines or searching for the perfect gift.
One company suggests possibly making a video of your store and displays on all of the great things that you have for “mom” and posting it on your website so that when customers come in they know exactly what they are searching for.
As retailers we need to understand that mom’s, or Women, of the household do most of the shopping, and as it turns out they do a lot of online research.
The best way, it seems to get into mom’s pocketbook is to utilize your online advantages through websites, or networking this is a great way to let women know what you have in your store, your sales, and your great prices.
With this in mind we have some great ideas that will help shoppers pay for their sought out merchandise. eBay has now purchased a program called Fig, which really reminds me of food, but it is a paypal based program that people can load onto their cell phones.
This application doesn’t show any of their private information but what it does do is allow the purchaser to use their phone to pay with their paypal account.
It seems as though it is easy enough, the consumer will download the application to their phone and the retailer will need a simple USB device that will attach to their point of sale machine.
It also seems to have added security because the user’s picture will show up on the register interface so that the retailer can verify that this is the person standing in front of them. We know that everyone is going with the telephone applications so this might be an added bonus for companies to make better, more efficient sales and as internet marketing and buying continues to grow, so will paypal accounts.
On the same note Visa Inc has made a great investment on the point of sale company Square. With this, square offers retailers the ability to process their cards through their ipod or cell phone applications also.
This would make it much easier for retailers to get the “quick” check out and turnover for customers. These devices may all add to a greater end result for most retailers, and the convenience that customers are looking for.
To help with the set up of some of your newer software and devices CETW lists some of the mistakes that you can easily avoid when offering self serve and implementing this into your business.
For anyone thinking about this there are some mistakes you don’t want to make, like hiring the wrong person to set this system up for you.
Mothers Day Promotion Ideas
Giving some great ideas on how to bring mothers to your store, and how to sell sell sell for mother’s day
Are your stores connecting with today’s connected Moms?
Realizing that moms make up the bulk of the shopping decisions could help you to appeal to the necessary shopper to get your items noticed.
Where Fig Fits in eBay’s Quest for the Digital Wallet
The new program Fig and how it could work for all retailers with a simple USB connection.
Visa makes strategic investment in Square
Visa invests in the company Square who will also bring new and innovative ideas to retailers with apps to pay by “phone” or pay with phone.
CETW: Avoid these mistakes when implementing self-service
Great tips in helping retailers implement self service, you don’t want to miss out on these tips to help make it the way you want it.