This week in our roundup comes with a huge announcement for small retailers looking to purchase mobile point of sale software. One company has just announced a large discount for retailers purchasing their POS Software in the next few days. Our second article comes from Bloomberg Businessweek with some tips for small retailers to simplify PCI compliance. The last three articles we feature were all published by the Retail Customer Experience, which if you are a regular reader, you will know we feature many articles from this informative site. This week one article talks about the emergence of digital signage in some small businesses you would not expect. The last two articles give study results on consumers and how they are buying.
1. Pingysoft announces the sale that goes stale for RingItUp Pro – If you’re a small retail business and you own an iPhone, Ipod Touch or an Ipad you are in for one big treat. Pingysoft announced today that they are offering their mobile point of sale software called RingItUp for a mere $.99. Yes, there is one catch, the price will double each day until it reaches the full retail price of $39.99. So head on over to the website and check it out to get in on one of the biggest discounts you’ll find.
2. Simplify PCI Compliance for Data Security – When it comes to being PCI compliant many small business owners feel overwhelmed by what needs to be done to assure data security. This article will outline a few tips that retailers can do to simplify the process and maintain adequate security in their retail establishments.
3. Digital signage comes to the country store – Rural America nd small retailers are embracing the advertising power of digital signage. StandVision LLC has reported that they are deploying several systems in rural stores in Illinois. Agricultural equipment, electricians and plumbing stores are jumping at the chance for this new technology that utilizes a 40-inch LCD screen.
“So when people come in to get parts for their equipment, they’re usually not that happy,” he said. “And what the digital signage actually does is give them something else to focus on … It kind of helps calm the whole situation down.”
4. Study: Grocery shoppers highly susceptible to in-store marketing – This is good news for any small market or retail store, the survey shows that up to 90% of shoppers, consisting mainly of women buy on the fly and are highly likely to purchase a product that has effective in-store marketing.
5. The four types of convenience store shoppers – this article comes with another study conducted by Cole & Weber United. It focuses on the four types of customers that enter your convenient store. One of the obvious shoppers would be your regulars and then people that live in the neighborhood. The article goes into a great description of each type and why you should know which kind of customer you’re selling to.