The first two features in this weeks roundup are announcements from two major point of sale hardware brands introducing their POS thermal printers. We are featuring both announcements due to the wide range of differences, one caters to high-volume point of sale applications and one is a new low cost solution. The third article this week is an interesting concept on how to deal with the popularity of mobile coupons without having to spend a fortune to upgrade your current POS system. Small retail branding is an important part of building customer relationships and it’s essential to competing with large retail establishments. Our fourth feature this week is a short article giving retailers a few tips on what not to do while building your brand. We saved the best for last…featuring a truly inspiring story of a brick and mortar small retailer that’s promoting American Made products.
1. Epson Announces Low-Cost Thermal Pos Printer – Epsom a trusted brand in electronics has announced the introduction of their low cost thermal point of sale printer. In today’s economy, low cost with quality is the key to a customers heart even a business customer. Epson boats
“ReadyPrint offers an ideal low-volume, cost-effective solution along with fast and easy integration and software included to speed application programming.”
2. Thermal Receipt Printer suits high-volume POS applications – Created for the hospitality and retail industry the RP-B10 direct thermal printer delivers exceptional performance for high volume POS applications. This effective point of sale hardware solution is manufactured by Seiko Industries, a globally recognized leader in thermal printing technology.
3. Cards Touted for Redeeming Mobile Coupons – If you’re a small retailer that did not see mobile coupons in your near future, read on. One idea being considered is for mobile coupons to be loaded onto one card that the customer uses at the point of sale to redeem their offer. This eliminates the need to upgrade POS systems and barcode scanners in order to accept mobile coupons.
4. What Does Your Brand Stand For? – When competing with big box retailers this is a question you should be asking yourself every day. What your small retail brand stands for influences numerous decisions a customer might make about your business. The authors goes into a few tips and steers you clear what what you shouldn’t be doing when trying to establish your brand.
5. ‘American-made’ is about quality, not cost – This article is about a small business owner that is a true patron of the United States. He has opened a store that sells only American Made products, right down to the items that are displayed throughout the store, everything is made in America. The prices may be a bit higher than the local WalMart but the words “Made in America” say it all.