We start the roundup this week with a very simple but informative article that lays out a few questions small retailers need to ask when deciding on a POS for their restaurant. The second feature in the roundup is again a short article but I considered it important since it could save many small business owners money on credit card processing fees. Then we focus on an exciting upcoming event at the digital signage expo which is being considered the future of advertising. The fourth article this week is closest to my heart. It shows that local small retailers can still win the battle over online stores by providing physical products. The last article was chosen for the roundup due to the unusual perspective of customer feedback that caught my attention immediately. After reading the article it makes sense what the author is saying so it’s important for you to acknowledge.
1. Questions You Might Want To Ask A Restaurant POS Professional – This article lays out seven questions you need to consider when purchasing a point of sale system for your restaurant. It’s very informative giving you a list of available options that you might not have thought of or planned for. One of the questions list three available forms of POS computer you could use for your business.
2. New Credit Card Processing Systems Help Small Businesses Save Money – Leap Payments is a new credit card processing application designed to help save small retailers a few dollars. They actually offer their service at the same rate as large volume businesses. Leap Payments also promises simple account management and next day funding.
3. Digital Signage Content Strategies Book Launches at Digital Signage Expo – Digital signage seems to be the way future advertising is heading and this expo is here to prove it. Leading industry expert and speaker, Kelsen will be signing copies of his new book Unleashing the Power of Digital Signage. The book helps understand the benefits of three digital signage networks including point of sale (POS).
4. Study: Consumers desire better ‘touch and feel’ shopping experience – The word is out and customers still prefer shopping for a good old fashion physical product. This survey covered more than 3,000 people representing 18 countries. It shows that 75% of consumers want to so into a retail store when buying products. The article goes on to reveal more stats about what customers prefer when visiting a small retail business.
5. Over-reliance on customer feedback is hurting local retailers – The headline immediately drew my attention and after reading the article I could relate to the authors perspective. Simply put, if you’re a small business owner that thinks they have a great relationship with their customers, you might want to think again and read this perspective of what could be happening to your future relationships.