Combining point of sale and digital technology gives you the new and modern small retail business. Many retail establishments are far behind when it comes to new technology which with the high cost and the many available options makes this understandable. The issue arises when the customer is looking for their favorite retailers to implement the new technology options because they fail to realize the overall picture of the small business owner. This weeks round up will help bring new ideas for improving every aspect of your small retail environment allowing you to retain loyal and happy customers.
1. In-Store TV Works! So Say We All! – A report released by Nielsen suggests that through the use of DOOH (digital out-of-home) media increases sales up to 33% at the point of sale.
“These results are a clear call to retailers to increase their use of DOOH formats in the future. The results are important for us because they promote acceptance of our industry – an industry still in its early stages.”
2. ZigBee adds retail services to the mix – ZigBee, a non-profit organization traditionally serves energy management and the electronics industry has announced it will begin serving the retail industry. The goal of the company is to bring a new standard to the small retailer experience from the point of manufacture to the POS.
3. Digital Receipts, Now Please! – This is a short piece that is very easy to relate with on both the consumer and retailer end. The mass amount of work, space and time that paper receipts require. Going digital would be a great idea and Intuit is already working on it. Read more about this perfect solution for everyone involved.
4. Study: Loyalty programs are failing to connect with customers – Loyalty program have become very popular and consumers love them but this study shows how they may be failing to connect in the right way. This must read information article will help you attain deeper engagement and personal contact that will help make your small retail loyalty program a success.
5. Five great uses of social media at retail – It’s never too late to jump on the social media bandwagon to connect with your customers. This article features five retail businesses that use social media effectively to gain consumer trust. This does not just involve site like Twitter and FaceBook but also gives ideas on search friendly and content sites.