It’s a fact that over 90% of small businesses fail due to lack of knowledge or skill to run their businesses effectively. The Retail Mastery System provides you with the information you need to make your business successful. The system was developed by Bob and Susan Negen, which have over 35 years combined retail experience. The information, contained in 11 separate units will give you tools and tactics for sales, staffing, financial, inventory and much more. View great videos by Bob and learn more about the great benefits by clicking here to visit the website.
The Retail Mastery System Contains
- Sales DVD – This unit will show you the best sales tactics and techniques. It contains a retail sales seminar with customer focus for you to show your staff. A trained sales staff will increase your overall profit.
- Sales Marketing – Goes into high impact marketing that will drive your business. Traditional marketing tends to be more expensive. You will learn new ways to build business.
- Electronic Marketing – This unit compliments the Sales Marketing, but focuses on email and website marketing. Email marketing is the most efficient, effective way to build your business.
- Staff Development – This can be one of the most frustrating obstacles in running your retail operation. You must train your staff effectively with the skills that will help your business. Also contains sample forms that you can customize to meet your needs.
- Personal Business Skills – You have to have personal business skills in order to be successful. This unit covers making more use of your time, focus, organization, and tips on making you a more effective business person.
- Assortment Planning – Deals with the issue of what to carry, why carry it, and what profit margin you will gain form it. It teaches you to look at the information in your POS or invoices to know what inventory to carry. This is an important part of retail that is not usually covered.
- Inventory Management – The process of understanding how to get the right amount, at the right time, at the right amount of money. Also covers the open to buy program in your store allowing you to reduce mark downs and increase profit margins.
- Financial Management – This unit covers basic finicail management such as working with your accounting and purchasing software. It contains the valuable information from 19 years of retail experience form Bob and gives you some insider secrets on what to do with your cash.
- Visual Merchandising – It is important that people feel good and like being in your store so they are more likely to buy your product. This unit is about your store design, signage, and the overall look of the business. It will help set you apart from the competition
- Store Operations – There are many avenues that are covered in the store operations unit. Ways to approach your staff, how to run daily operations and having a system in place so your staff knows what to do are some of the points covered. Successful businesses need to have policies, forms and communication lines set in place.
- Customer Service – This combines all the above information to help you provide the best customer service possible. The knowledge of hiring the right people, running your store correctly, inventory control and everything above will put you on top with your customers. Also contained are specific tactics & techniques you can use to train your staff and a wonderful staff video showing how to give great service.
- Bonus Book – Marketing Your Retail Store in the Internet Age